Analytics and optimization engagements first, then the websites and applications I’ve built since my first one in 1996.
Walt Disney Parks and Resorts Online, Yield & Optimization Manager
Led the machine-learning testing team, set experimentation standards on Adobe Target, and built the dashboards used to prioritize campaigns across the US, Japan and France.
Result: A/B, MVT and ML tests at global scale
Visa Canada, via TBWA Toronto, Digital Marketing Analyst
Ran analytics and SEO for Visa.ca properties, from conversion funnels and ROI tracking to the on-page work that grew organic search.
Result: 80% increase in organic search
Universal Orlando Resort, Senior Analytics Manager
Managed the analytics and targeting teams, migrated the implementation to newer Adobe tools, and aligned business, technology and design on one testing roadmap.
Result: One roadmap for testing and reporting
Small-business clients, via TheDigiblender, Owner & developer
Built sites and dashboards for small businesses and handled their SEO and measurement end to end.
Result: Nearly 200% organic search growth for one client
Sites and applications I designed, built or administered, grouped by technology.
Database-driven sites built on the LAMP stack for a business association of 300 members, travel, finance and manufacturing clients.
5 projects
Python for merging and cleaning analytics data, running Bayesian A/B tests and calculating sample sizes before a test launches.
Visa.ca and VisaInfinite.ca at TBWA Toronto, more than 4,000 JSP pages moved off Flash to HTML5, with responsive sections and full analytics.
2 projects
Hand-coded, search-optimized static sites for healthcare, retail and manufacturing clients, with Google Workspace email and analytics training.
5 projects
Salesforce administration across five countries, with custom objects, workflows, data migration from Oracle, Outlook sync and executive dashboards.
WordPress sites and blogs for community groups, an editorial agency and a business association, with custom themes, plugins and analytics.
4 projects