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Michael de Beer
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Services

Everything I do, grouped by the problem it solves. Each page covers how I approach the work and where I’ve done it.

Analytics & tracking

  • Web analytics

    GA4 and Adobe Analytics audits, setup and customization, so every report is built on data you can trust.

  • Tag management

    Google Tag Manager and Adobe Launch implementations that let you change tracking and marketing tags without touching your site’s code.

  • Data visualization

    Looker Studio (formerly Google Data Studio), Tableau and Power BI dashboards that turn raw marketing data into reports people actually use.

Experimentation & CRO

  • Conversion rate optimization (CRO)

    A structured CRO process, from defining conversions to A/B testing every change, that turns more of your existing traffic into leads and sales.

  • A/B testing and experimentation

    A/B, multivariate, bandit and personalization testing programs on Adobe Target and other platforms, run by someone who led testing at Disney and Universal.

SEO & site migrations

  • Search engine optimization (SEO)

    Technical SEO, keyword research and site evaluations from someone who has done SEO for Disney, Universal Orlando, Visa and Nissan.

AI for business

  • AI for business

    Six practical AI services for small and midsize businesses, from strategy and automation to predictive analytics and team training, delivered through DigiBlender AI.

  • AI-powered analytics

    AI analysis of your GA4 data that finds what is driving growth, where users drop off and what is coming next, in plain language.

Paid, email & social marketing

  • Google Ads (formerly AdWords)

    Google Ads campaign setup, keyword research, bid management and conversion tracking, from niche local campaigns to national brands like Visa and Nissan.

  • Email marketing

    Segmented, personalized email programs with rigorous QA, deliverability testing and continuous testing of subject lines and cadence, as run for Visa and Gatorade.

  • HubSpot marketing

    HubSpot marketing automation, workflows, landing pages, forms and funnel reporting that turn visitors into leads and leads into customers.

  • Social media marketing

    Social strategy and paid social campaigns, from local businesses to national brands like Visa, Gatorade and Nissan, measured all the way to ROI.