I help marketing teams measure what matters, test what they ship, and get found in search. Twenty years of it, from Disney and Universal Orlando to owner-run businesses.
Now, through DigiBlender AI, I also unify your marketing data into one automated pipeline and use AI to forecast revenue, conversions and churn before they happen.
I find out why visitors leave, then fix it.
Which one makes you want to keep reading? Switch versions to compare.
Four areas, one goal: decisions your team can defend with data.
GA4, Adobe Analytics and Tag Manager set up so the numbers in your reports match what actually happened.
A/B, multivariate and personalisation programs that decide with evidence instead of opinion, and a backlog ranked by expected value.
Technical SEO and replatforming without losing the rankings you already earned, from schema markup to 500-URL redirect maps.
Through DigiBlender AI, I help small and midsize businesses cut costs, automate repetitive clerical work and turn their data into revenue, with fixed-fee engagements that start with a $1,500 audit.
Also: Google Ads, email, HubSpot and social media marketing. See all services
A few engagements, and what changed because of them.
Walt Disney Parks and Resorts Online, Yield & Optimization Manager
Led the machine-learning testing team, set experimentation standards on Adobe Target, and built the dashboards used to prioritize campaigns across the US, Japan and France.
Result: A/B, MVT and ML tests at global scale
Visa Canada, via TBWA Toronto, Digital Marketing Analyst
Ran analytics and SEO for Visa.ca properties, from conversion funnels and ROI tracking to the on-page work that grew organic search.
Result: 80% increase in organic search
Universal Orlando Resort, Senior Analytics Manager
Managed the analytics and targeting teams, migrated the implementation to newer Adobe tools, and aligned business, technology and design on one testing roadmap.
Result: One roadmap for testing and reporting
Small-business clients, via TheDigiblender, Owner & developer
Built sites and dashboards for small businesses and handled their SEO and measurement end to end.
Result: Nearly 200% organic search growth for one client
Measurement first, because a test on broken data proves nothing.
I review your tracking, your site and your search visibility, and tell you what is broken and what it is costing.
Tags, data layer and dashboards get cleaned up first, because every later decision depends on them.
We run a prioritized backlog of experiments and SEO work and report the results in revenue, not clicks.
Your team gets the documentation, dashboards and playbooks to keep going without me.
In-house leadership roles, agency work, and my own consultancy.
I’ve lived and worked across Africa, Asia and North America, and I speak four languages, so I tend to think about audiences beyond the one in the room.
I was around for the early days of email marketing, RSS and Twitter, and I’ve seen more 404 pages than hot meals. That history is useful: most tracking and SEO problems today are old problems in new tools.
Today I consult independently and run DigiBlender AI, helping small businesses put AI to practical use.
A short note is enough. I reply within two working days, and the first call is free.
Prefer email? [email protected]