HubSpot marketing

I use HubSpot for inbound marketing and sales, helping companies attract visitors, convert leads, close customers and manage customer relationships.

Marketing automation

• Managed marketing automation, including campaigns and email workflows, in HubSpot
• Built automation that generates traffic, converts visitors into leads, and nurtures them with dynamic workflows until they become customers
• Managed HubSpot campaign pages and audience lists
• Managed a pipeline of inbound and self-sourced leads, to identify and engage potential buyers and build relationships with them

Strategy and stakeholders

• Cross-functional lead between HubSpot, partner and client stakeholders, making sure needs are understood and the strategy is clear
• Trusted advisor to partners and their clients, growing revenue through specific plans that get buy-in
• Plans that cover the full funnel: marketing, sales positioning, uncovering urgency, closing, service delivery and team development
• Careful documentation of complex issues, to keep improving the process
• Working with partners’ boards on CRM goals, and assessing their CRM campaigns

Reporting

• Performance of every HubSpot campaign against contacts, deals and website traffic, including conversion, exit and bounce rates
• Custom reports, including funnel reports that show conversion rates between lifecycle stages, deal pipeline stages or custom event steps
• Forms that capture the right information about visitors and contacts, on HubSpot pages, external sites and landing pages