Tag Manager
I use both Google Tag Manager and Adobe Launch to help organizations manage and implement tracking and marketing tags on their website without needing to modify the source code (no need to pay a developer).
Why I Use Tag Manager
Efficient Tag Management: With Tag Manager, you can easily manage and implement tags without the need for extensive coding, which can save time and resources.
Improved Website Speed: Tag Manager helps minimize the number of tags and code snippets on your website, which can improve website speed and performance.
Enhanced Collaboration: Tag Manager enables multiple team members to work on tag management and implementation, which can improve collaboration and streamline the tag management process.
Better Data Tracking: Tag Manager makes it easier to track important data, such as website visits and conversion rates, which can provide valuable insights into your website’s performance.
Increased Flexibility: Tag Manager allows you to quickly make changes to your tracking and marketing tags, which can increase the flexibility and responsiveness of your website.
Tag Manager can improve optimization in several ways:
1. With improved Data Tracking, Tag Manager makes it easier to track and analyze important data, such as website funnel flow (even with a Single Page Application) and conversion rates based on Customer profiles, which can provide valuable insights into your website’s performance and help with optimization.
2. Efficient A/B Testing: With Tag Manager, you can easily implement and manage A/B tests without needing to modify the source code, this does streamline the testing process and provide faster implementation and insights into what is working and what is not.
3. Better Collaboration: Tag Manager enables multiple team members to work on tag management and implementation, which can improve collaboration and streamline the optimization process.
4. Increased Flexibility: Tag Manager allows you to quickly make changes to your tracking and marketing tags, which can increase the flexibility and responsiveness of your website.