Contact Me
Please Contact Me emailme@michaeldebeer.com
Conversion Rate Optimization ( CRO )
How I Develop a CRO Marketing Strategy 1. First – Lets take a look at conversion (How I Develop a CRO Marketing Strategy) A conversion can take many forms. In order to measure your CRO, first we need to decide which KPI you are going to Optimize. If this data is not available then we …
Tag Manger
I use both Google Tag Manager and Adobe Launch to help organizations manage and implement tracking and marketing tags on their website without needing to modify the source code (no need to pay a developer). There are several reasons why I use Tag Manager: Overall, Tag Manager provides a user-friendly and efficient solution for managing …
Data Visualization
Data Studio I have been using Google’s Data Studio since 2016, when I was invited to test the new Data Visualization tool, and it was very buggy at first. Since then, it has evolved into a very powerful DMP. -I believe in telling impactful stories. These stories always have a more significant impact when the …
HubSpot Marketing
Experience using Hubspot for Inbound marketing and sales platform integration to help companies to attract visitors, convert leads, close customers and Manage Customer Relations. Managed marketing automation (including campaigns and email workflows) through HubSpot Marketing automation systems for clients in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) …
A/B Testing and Optimization
A/B Testing Experience Strong knowledge of A/B test, measurement and associated statistical methodologies Experience using testing platforms such as Adobe Target and Google Optimize Experience with basic A/B tests, Multivariate tests, Auto-Allocate, Auto-Target, Automated Personalization, Target Recommendations and Machine Learning Steward of testing process, responsible for gathering testing ideas and requirements, prioritizing tests to be …
Work Experience
I have spent the last 10 years concentrating mostly on CRO (Conversion Rate Optimization.) I have helped clients with the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. This is achieved through a combination of website …
e-mail Marketing
My mantra – “test, learn, react” Develop and maintain favorable relationships with clients, ensuring that clients’ needs and goals are consistently met for all monthly and new campaigns. Utilize sophisticated customer analytics, work closely with online merchandisers to develop segmented, highly targeted and personalized direct marketing communications to optimize the customer relationship with Visa and …
Work History
Agency / Organization Work I have a background in data analytics, tag management, and data visualization. I have worked in various roles such as Yield & Optimization Manager, Senior Analytics Manager, Developer, SEO, Data Analyst, and A/B Testing Optimization Manager. I have also worked for companies in various locations such as Disney, Universal Studios, TBWA, …
Social Marketing
Traditional marketing afforded control to marketers and agencies. Ad campaigns were merely executed, leaving little opportunity for consumer feedback. With the introduction of Facebook, Twitter, YouTube, and Flickr there is a fundamental shift into participatory marketing and consumer engagement. People want to interact with people, not just brands. I enable clients to select and navigate …