Python

Using Python for web analytics and A/B testing moves you beyond the limitations of standard dashboards. It allows you to handle massive datasets, automate complex statistical tests, and build custom attribution models that GA4 can’t do out of the box.

Data Acquisition & Cleaning

Python is used to merge data from different sources (e.g., matching GA4 session data with internal CRM sales data). You’ll handle missing values, filter out bot traffic, and ensure timestamps are aligned for accurate funnel analysis.

Bayesian A/B Testing

Standard (Frequentist) A/B testing gives you a p-value, which can be hard to interpret. Python allows you to run Bayesian A/B tests, which provide the actual probability that “Variant B is better than Variant A.

www.yorkbia.com/members

This site is an information portal for all members of the York Eglington Business Improvement area.  Although some of the information on the site is public the vast majority of the information is available only to business members.

Site Customization

• All images used were created in Photoshop and added to the core Code.
• Custome header, footer, menu’s and page layout.

Extensions

• Google Anyltics: for page tracking