{"id":1355,"date":"2023-02-24T19:36:03","date_gmt":"2023-02-24T19:36:03","guid":{"rendered":"https:\/\/michaeldebeer.com\/Resume\/?page_id=1355"},"modified":"2023-10-19T22:02:45","modified_gmt":"2023-10-19T22:02:45","slug":"google-adwords","status":"publish","type":"page","link":"https:\/\/michaeldebeer.com\/Resume\/google-adwords\/","title":{"rendered":"Google Adwords"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Google Adwords<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#303030;color:#303030\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">My mantra<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">I strongly believe that AdWords without Analytics is like a fridge without a door, it may keep things cold but you are throwing away money.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#303030;color:#303030\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">My Experience<\/h3>\n\n\n<div class=\"ub-expand \" id=\"ub-expand-598cea6c-a014-4583-b27c-0c554ab9f725\">\n<div class=\"ub-expand-portion ub-expand-partial\">\n\n<ul>\n<li>Industry research \u2013 identifying customers niche and the advertising potential in your niche.<\/li>\n\n\n\n<li>Website analysis \u2013 thorough and detailed analysis of your products or services to create the most effective strategy for your campaign.<\/li>\n\n\n\n<li>Target market \u2013 target market analysis to build out relevant and highly targeted keyword lists and ad texts.<\/li>\n\n\n\n<li>Keyword research \u2013 thorough keyword research to get highly targeted traffic and to maximize conversions.<\/li>\n\n\n\n<li>Creating enticing ad texts \u2013 creating ad texts and variations, tweaking and testing them to maximize traffic, conversions and overall ROI.<\/li>\n<\/ul>\n\n<a class=\"ub-expand-toggle-button\" role=\"button\" aria-expanded=\"false\" aria-controls=\"ub-expand-full-598cea6c-a014-4583-b27c-0c554ab9f725\" tabindex=\"0\">show more<\/a><\/div>\n\n<div class=\"ub-expand-portion ub-expand-full ub-hide\">\n\n<ul>\n<li>Campaign structuring \u2013 campaign, ad group and keyword structuring to ensure success right from the start.<\/li>\n\n\n\n<li>Bid management \u2013 assigning appropriate CPC bids to maximize ad-spend.<\/li>\n\n\n\n<li>Weeding out irrelevant traffic to your website to attract only highly targeted visitors.<\/li>\n\n\n\n<li>Increasing CTR and reducing customer overall avg. CPCs significantly.<\/li>\n\n\n\n<li>Campaign monitoring and maintenance to ensure continued campaign success and optimal performance.<\/li>\n\n\n\n<li>Conversion tracking via Funnels and conversions in AdWords and&nbsp;Google Analytics.<\/li>\n\n\n\n<li>Campaign advice, suggestions and feedback<\/li>\n\n\n\n<li>Landing page optimization<\/li>\n\n\n\n<li>Frequency capping<\/li>\n<\/ul>\n\n<a class=\"ub-expand-toggle-button\" role=\"button\" aria-expanded=\"false\" aria-controls=\"ub-expand-full-598cea6c-a014-4583-b27c-0c554ab9f725\" tabindex=\"0\">show less<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Aswords1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"748\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Aswords1.png\" alt=\"\" class=\"wp-image-1356\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Aswords1.png 1000w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Aswords1-300x224.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Aswords1-768x574.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>I have set up, optimized &amp; successfully run over 100 campaign for clients with a variaty of needs , budgets and markets leading in-house teams \u2013 this includes all spects of the campaign, from Keyword research, Analytics Funnel setup, to landing page developement. From niche campaigns to national campaigns with a $50,000 tv advertsing spend. For Visa and Nissan I collaborated with internal and external teams to generate advertising campaigns, analyze performances and effectiveness against lead targets. I have implimented both CPC and CPM campaigns.<\/p>\n\n\n\n<p>I am familiar with Adwords Remarketing, using keyword insertion effectively, Adwords Automation, Cost-per-phone call bidding, Conversion Optimizer, Contextual targeting, billing thresholds, using location extensions, using \u201cbroad\u201d, \u201cphrase match\u201d, \u201cnegative match\u201d and \u201cExact match\u201d, Ad rotation and Adwords Experiments.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\"><strong>AdWords Planning<\/strong><\/h3>\n\n\n\n<p>Proficient using all marketing tools such as AdWords Editor, Traffic Estimator, Bid Simulator, Google Analytics, Google WebMaster, Google insight and internal ROI tools. Negative keywords \u2013 duplicating negative keyword lists campaigns or ad group. Have extensive experience with Local Search techniques including location-based placement.<\/p>\n\n\n\n<p>Familiar with mobile site development and adwords using Google phone number phone number, then analyizing all analytics based on phone calls made from mobile devices in analytics. Using frequency capping to limit the number of times ads appear to the same unique user accross the Google Content Network and accross each ad, ad group, or campaign. Creating optimized landing pages \u2013 remember \u2013 \u201cOut of the zenlike stillness of your website, your call to action should arise.\u201d<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\"><strong>Adwords performance monitoring<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords4.png\"><img decoding=\"async\" loading=\"lazy\" width=\"609\" height=\"892\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords4.png\" alt=\"\" class=\"wp-image-1382\" style=\"width:305px;height:446px\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords4.png 609w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords4-205x300.png 205w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<p>Using AdWords Editor Working offline I make bulk changes (such as updating bids or adding keywords) in just a few steps, copy or move items between ad groups and campaigns, circulate proposed changes and get feedback from other users \u2013 before uploading all changes to the network. Keeping track of expected clickthrough rate, ad relevance score, and landing page experience score and most importantly Quality Score. Analyzed performance data in all online marketing channels and created reports for DBRS, Visa Canada, Nissan Canada and all clients using Omniture SiteCatalyst, Google Analytics, and SQL databases.<\/p>\n\n\n\n<p>Find underperforming Keywords &amp; Ad Groups \u2013 using the Advanced Search function you can generate a list of poorly performing keywords. For example, highlight the campaign, open Advanced Search, skip down to the \u2018Performance Statistics\u2019.<\/p>\n\n\n\n<p>Making sure there is enough conversion data to determine which ad is likely to provide the most conversions thereby optimizing my ads used giving me the highest conversions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#303030;color:#303030\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adwords Campaign Outcomes<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<ul>\n<li>Increased Click Through Rate (CTR from 1.89% to as high as 5% for some campaigns) . Google\u2019s average is 2%.<\/li>\n\n\n\n<li>Increased Online Sales of websites using existing budgets based con increased conversion rates in analytics.<\/li>\n\n\n\n<li>Saw an increase in returning visitors through finding a website\u2019s&nbsp; ideal audience with Demographic Reports<\/li>\n\n\n\n<li>With Campaign Insights we measured how a display campaign raised brand awareness, or activated user interest in a particular product or service like&nbsp; the Visa Debit Card.<\/li>\n<\/ul>\n\n\n\n<p>I am working on my \u201cGoogle Adwords Certified Professional\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords3.png\"><img decoding=\"async\" loading=\"lazy\" width=\"995\" height=\"662\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords3.png\" alt=\"\" class=\"wp-image-1365\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords3.png 995w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords3-300x200.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/Adwords3-768x511.png 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords My mantra I strongly believe that AdWords without Analytics is like a fridge without a door, it may keep things cold but you are throwing away money. My Experience I have set up, optimized &amp; successfully run over 100 campaign for clients with a variaty of needs , budgets and markets leading in-house &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/google-adwords\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Google Adwords&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ub_ctt_via":"","footnotes":""},"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1355"}],"collection":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":27,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1355\/revisions"}],"predecessor-version":[{"id":1684,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1355\/revisions\/1684"}],"wp:attachment":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/media?parent=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}