{"id":1343,"date":"2023-02-14T17:14:27","date_gmt":"2023-02-14T17:14:27","guid":{"rendered":"https:\/\/michaeldebeer.com\/Resume\/?page_id=1343"},"modified":"2023-02-14T17:16:55","modified_gmt":"2023-02-14T17:16:55","slug":"e-mail-marketing","status":"publish","type":"page","link":"https:\/\/michaeldebeer.com\/Resume\/e-mail-marketing\/","title":{"rendered":"E-mail Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-text-align-center has-large-font-size wp-block-heading\">E-mail Marketing<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">My mantra \u2013 \u201c<em>Test, learn, react<\/em>\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul>\n<li>Develop and maintain favorable relationships with clients, ensuring that clients\u2019 needs and goals are consistently met for all monthly and new campaigns.<\/li>\n\n\n\n<li>Utilize sophisticated customer analytics, work closely with online merchandisers to develop segmented, highly targeted and personalized direct marketing communications to optimize the customer relationship with Visa and Gatorade.<\/li>\n\n\n\n<li>Manages email deployment team spanning strategy, operations, development, ensuring excellent QA, coding and configuration, optimizing existing creative, targeting, contact cadence, data monitoring, scheduling, tracking, testing, and deployment. and internal\/external relationship management.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing4.png\"><img decoding=\"async\" loading=\"lazy\" width=\"762\" height=\"516\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing4.png\" alt=\"\" class=\"wp-image-1345\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing4.png 762w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing4-300x203.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing2.png\"><img decoding=\"async\" loading=\"lazy\" width=\"724\" height=\"637\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing2.png\" alt=\"\" class=\"wp-image-1346\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing2.png 724w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing2-300x264.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<ul>\n<li>Used e-mail marketing performing quality assurance testing rendering across multiple email clients and ISPs (Outlook, Gmail, Hotmail including Mobile) to deliver brand messages.<\/li>\n\n\n\n<li>Perform spam and deliverability testing and analyzes campaign results and make recommendations based on campaign performance insights in terms of opt outs and bounce counts; ensure email list hygiene best practices are in place.<\/li>\n\n\n\n<li>Established email relationship marketing programs that nurture leads and generate performance above all client benchmarks.<\/li>\n\n\n\n<li>All campaigns for Visa and Gatorade using mailchimp<\/li>\n\n\n\n<li>Manage guestbook lists, unsubscribes and bad address processing.<\/li>\n\n\n\n<li>Research creative and technical insights and incorporate email best practices, competitor email trends, new technologies and best practices.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul>\n<li>Responsible for marketing campaigns, merchandise trigger and transactional trigger email programs that drive demand and customer engagement<\/li>\n\n\n\n<li>Partners with Channel Merchandising and Promotion team to optimize merchandise selection and presentation.<\/li>\n\n\n\n<li>Analyzes program results to gain insights into successes, failures, and performance trends; reacts to opportunities and makes appropriate recommendations and course adjustments.<\/li>\n\n\n\n<li>Develops and tests contact mix and contact cadence across the campaign and trigger contact streams; drives continual testing of subject lines and promotional variables while optimizing templates and executional elements.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing3.png\"><img decoding=\"async\" loading=\"lazy\" width=\"688\" height=\"511\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing3.png\" alt=\"\" class=\"wp-image-1347\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing3.png 688w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/EmailMarketing3-300x223.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-mail Marketing My mantra \u2013 \u201cTest, learn, react\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ub_ctt_via":"","footnotes":""},"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1343"}],"collection":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/comments?post=1343"}],"version-history":[{"count":5,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1343\/revisions"}],"predecessor-version":[{"id":1353,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1343\/revisions\/1353"}],"wp:attachment":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/media?parent=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}