{"id":1297,"date":"2023-02-14T16:20:10","date_gmt":"2023-02-14T16:20:10","guid":{"rendered":"https:\/\/michaeldebeer.com\/Resume\/?page_id=1297"},"modified":"2023-02-14T16:43:05","modified_gmt":"2023-02-14T16:43:05","slug":"tag-manager","status":"publish","type":"page","link":"https:\/\/michaeldebeer.com\/Resume\/tag-manager\/","title":{"rendered":"Tag Manager"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-text-align-center has-large-font-size wp-block-heading\">Tag Manager<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center has-medium-font-size\">I use both Google Tag Manager and Adobe Launch to help organizations manage and implement tracking and marketing tags on their website without needing to modify the source code (no need to pay a developer).<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager2.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"880\" height=\"331\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager2.jpg\" alt=\"\" class=\"wp-image-1308\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager2.jpg 880w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager2-300x113.jpg 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager2-768x289.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Why I Use Tag Manager<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/One.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/One-150x150.png\" alt=\"\" class=\"wp-image-1171\" width=\"50\" height=\"50\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/One-150x150.png 150w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/One-300x300.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/One.png 484w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p>Efficient Tag Management: With Tag Manager, you can easily manage and implement tags without the need for extensive coding, which can save time and resources.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/2.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/2-150x150.png\" alt=\"\" class=\"wp-image-1176\" width=\"50\" height=\"50\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/2-150x150.png 150w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/2-300x300.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/2.png 484w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p>Improved Website Speed: Tag Manager helps minimize the number of tags and code snippets on your website, which can improve website speed and performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/3.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/3.png\" alt=\"\" class=\"wp-image-1180\" width=\"50\" height=\"50\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/3.png 484w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/3-300x300.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/3-150x150.png 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p>Enhanced Collaboration: Tag Manager enables multiple team members to work on tag management and implementation, which can improve collaboration and streamline the tag management process.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/4.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/4.png\" alt=\"\" class=\"wp-image-1181\" width=\"50\" height=\"50\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/4.png 484w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/4-300x300.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/4-150x150.png 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p>Better Data Tracking: Tag Manager makes it easier to track important data, such as website visits and conversion rates, which can provide valuable insights into your website\u2019s performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/5.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/5.png\" alt=\"\" class=\"wp-image-1182\" width=\"50\" height=\"50\" srcset=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/5.png 484w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/5-300x300.png 300w, https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/5-150x150.png 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p>Increased Flexibility: Tag Manager allows you to quickly make changes to your tracking and marketing tags, which can increase the flexibility and responsiveness of your website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Tag Manager can improve optimization in several ways:<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-25 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>1. <\/strong>With improved Data Tracking, Tag Manager makes it easier to track and analyze important data, such as website funnel flow (even with a Single Page Application) and conversion rates based on Customer profiles, which can provide valuable insights into your website\u2019s performance and help with optimization.<\/p>\n\n\n\n<p><strong>2. <\/strong>Efficient A\/B Testing: With Tag Manager, you can easily implement and manage A\/B tests without needing to modify the source code, this does streamline the testing process and provide faster implementation and insights into what is working and what is not.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager1-1-e1676392342943.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager1-1-1024x733.png\" alt=\"\" class=\"wp-image-1312\" width=\"404\" height=\"289\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-28 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager3-e1676392593401.png\"><img decoding=\"async\" src=\"https:\/\/michaeldebeer.com\/Resume\/wp-content\/uploads\/2023\/02\/TagManager3.png\" alt=\"\" class=\"wp-image-1313\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><strong>3. <\/strong>Better Collaboration: Tag Manager enables multiple team members to work on tag management and implementation, which can improve collaboration and streamline the optimization process.<\/p>\n\n\n\n<p><strong>4. <\/strong>Increased Flexibility: Tag Manager allows you to quickly make changes to your tracking and marketing tags, which can increase the flexibility and responsiveness of your website.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tag Manager I use both Google Tag Manager and Adobe Launch to help organizations manage and implement tracking and marketing tags on their website without needing to modify the source code (no need to pay a developer). Why I Use Tag Manager Efficient Tag Management: With Tag Manager, you can easily manage and implement tags &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/michaeldebeer.com\/Resume\/tag-manager\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Tag Manager&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ub_ctt_via":"","footnotes":""},"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1297"}],"collection":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":27,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1297\/revisions"}],"predecessor-version":[{"id":1328,"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/pages\/1297\/revisions\/1328"}],"wp:attachment":[{"href":"https:\/\/michaeldebeer.com\/Resume\/wp-json\/wp\/v2\/media?parent=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}